This privacy policy was last updated on July 8th, 2026
This privacy policy (“Privacy Policy”) explains how TapBlaze, LLC (“Company”, “We", or “TapBlaze”) collects, stores, uses and shares information, including personal data and non-personal data, in connection with its online products, services and websites including, but not limited to TapBlaze’s games (together, “Services”). Please read this Privacy Policy carefully so that you understand our information practices. If you do not agree with the terms of this Privacy Policy, please do not use the Services.
For more information about how we collect, store, use, and share the personal data of children under the age of 16, see Section 3.
TapBlaze is a valid licensee, and participating member, of the Entertainment Software Rating Board’s Privacy Certified Program (“ESRB Privacy Certified”). To help protect your privacy, we have voluntarily undertaken this privacy initiative. As a licensee in this privacy certification program, we are subject to frequent audits of our Services and other enforcement and accountability mechanisms administered independently by ESRB Privacy Certified. Our Services containing the ESRB Privacy Certified seal have been reviewed, and certified, by ESRB to meet established online information collection and use practices.
Table of Contents
- 1. Personal Data
- 2. Non-Personal Data
- 3. Policy Regarding Children
- 4. Service Providers
- 5. Disclosure and Transfer of Your Information
- 6. Your Data Rights and Choices
- 7. Data Security and Integrity
- 8. Data Retention
- 9. Third-Party Links
- 10. Changes to this Privacy Policy
- 11. How to Contact Us
- Appendix A – U.S. Residents
- Appendix B – EEA and UK Users
- Appendix C – South Korea Users
- Appendix D – Third-Party Advertising Networks and Analytics and Attribution Technology Providers
1. Personal Data
1-1. Registration & Profile Information
For purposes of this Privacy Policy, “personal data” means personally identifiable information that specifically identifies you as an individual. We collect information, including personal data, in two main ways: (1) when you provide it directly to us, and (2) when we collect it passively from your browser or device as you use the Services. This includes, but is not limited to, when you:
- register for Services, contests and special events;
- access Services using a third-party account;
- subscribe to newsletters;
- purchase a product or services through TapBlaze’s online stores;
- use “tell a friend,” “email this page,” or other similar features;
- request technical support or other customer service; and
- otherwise through your use of the Services when your information is required for use and/or participation.
The types of information may vary depending on the type of activity you are engaged in.
Information You Provide to Us: TapBlaze may collect, process and use information you provide to us, which may include personal data. This includes, but is not limited to:
- Contact information, such as your name, email address, phone number;
- Identifiers from your accounts with third-party services that you use to log into the Services such as Apple and/or Facebook;
- TapBlaze Services identifier (TapBlaze ID);
- Registration information, including a username, password;
- If you purchase physical goods from us, purchase information, such as quantity and type of goods purchased, name of purchaser, and shipping address;
- Credit card payment information for your purchase, which is securely processed by our third-party payment processor;
- Correspondence between you and us and records of such correspondence, such as the contents of emails you send us, support inquiries, or other feedback you provide directly to us;
- Information you provide in product reviews and surveys.
1-2. TAPBLAZE ID
Some games allow players to restore their progress by using their email to register for a TapBlaze ID. TapBlaze only permits the creation of a TapBlaze ID in games with age gates when the user has identified as 16 years of age or older. We use your email address ONLY for retrieving your game progress and for no other purpose. In addition, all email addresses are hashed. If you no longer want to have your email associated with a TapBlaze ID for game progress saving, please contact us here and your progress and email will be deleted within 72 hours. Please mention "TAPBLAZE ID Deletion" in your email subject.
We keep data collected for the TapBlaze ID until the user’s de-registration from the Services or inactivity of 2 years.
1-3. Use of Your Information and Legal Grounds
TapBlaze may use your information for purposes of analyzing usage of the Services, providing customer and technical support, managing and providing Services (including managing advertisement serving) and to further develop the Services and other products. TapBlaze may combine non-personal data with personal data.
TapBlaze also may use your personal data to send messages to you with informative and/or commercial content about TapBlaze’s services or third party products and services TapBlaze thinks may be of interest to you, such as push notifications and newsletters for the players with TapBlaze ID who are 16 years of age or over, that could involve third party services.
We use your information for the following purposes and based on the following legal grounds:
- To enter into and execute an agreement with you as set forth in our Terms and Conditions:
- - For account registration purposes; and
- - To provide and operate the Services.
- For the purposes of our legitimate business interests:
- - To respond to your requests, complaints and communications, to verify your identity, to process your transactions, to provide technical support and troubleshooting, and for other customer service purposes, including to facilitate account recovery and process account deletion requests;
- - To send non-marketing communications such as technical issues or bug fixes;
- - To develop new products and services including, but not limited to, in-game events, production of merchandise;
- - For player identification, fraud prevention, and detection of improper usage;
- - Notification of activities to friends, user search;
- - To tailor the content and information that we may send or display to you, to offer personalized content and to assist us in advertising our services;
- - To send you event information, marketing messages and advertisements;
- - For auditing purposes, including counting online ad impressions and verifying positioning and quality of ad impressions;
- - To better understand how users access and use our Services, to respond to user desires and preferences, and for other research and analytical purposes;
- - To administer our contests; and
- - To determine, exercise or defend our legal position and rights.
- To comply with our legal obligations:
- - Where required by law or legal process; and
- - To comply with a binding request.
2. Non-Personal Data
For purposes of this Privacy Policy, “non-personal data” means information that does not directly identify you. Additionally, non-personal data means “aggregate” and “de-personalized” information, which is data TapBlaze collects about your use of TapBlaze Services, from which any personally identifiable data has been removed.
TapBlaze may use tools or third-party analytical software to automatically collect and use certain non-personal data that does not directly enable TapBlaze to identify you. The types of non-personal data TapBlaze may collect and use include, but are not limited to:
- (i) device properties (model, service provider information, OS information, language and country information);
- (ii) device software platform and firmware;
- (iii) mobile phone carrier;
- (iv) general/coarse location data;
- (v) game activity and achievements (scores, credits, access logs);
- (vi) improper usage record and fraud detection information;
- (vii) birthdate, gender;
- (viii) friend connections; and
- (ix) marketing preferences, such as records of your requests to opt out of marketing communications.
TapBlaze may use and disclose to TapBlaze’s partners and contractors the collected non-personal data for purposes of analyzing usage of the Services, serving advertisements, managing and providing the Services and to further develop the Services.
If any of the non-personal data listed above is combined with personal data (such as a name, email or other online identifier) or reidentified in a way that permits us to identify you individually, we will treat it as personal data.
3. Policy Regarding Children
TapBlaze applies special protections for the personal data of:
- players identified as under the age of 16 through an age gate (in those games that have one), and
- all players in games without an age gate.
TapBlaze does not collect, use, or disclose such players’ personal data for profiling, personalized advertising, or geolocation tracking. We use only limited types of personal data, such as the persistent identifiers listed in the chart below (sometimes in combination with the data described in Section 2), for the following purposes:
- To deliver the game and access network features
- To provide you with the products and services you request
- To serve contextual advertising based on the content of the game you are playing (including frequency capping, fraud prevention, and attribution)
- To maintain and analyze game functionality
- To detect, investigate and prevent actions to ensure legal and regulatory compliance
- To protect the security and integrity of our online services and the safety of our users
The following table sets forth, for each category of personal information we collect from children, the purpose / business need and the retention period.
| Personal data | Purpose/Business need | Maximum retention period |
|---|---|---|
| Device and other persistent identifiers (device ID, IP address, advertising ID) | Internal Operations: delivering the game, network communications, contextual ad frequency capping, fraud prevention, security, legal compliance | Retained for the duration of an active game session or, where necessary for Internal Operations continuity (e.g., fraud detection), no longer than 18 months from last active use of the applicable game, after which identifiers are deleted or de-identified |
| Age indicator (under/over 16) and child-directed flag | To determine appropriate experience and advertising type (contextual vs. behavioral) | Retained for the life of the active game on the child’s device plus two (2) years following the last active session, or until a parent requests deletion, whichever comes first |
| Approximate location (country/state, from IP) | To deliver contextual advertising appropriate to language and region; legal compliance | Not stored by TapBlaze beyond the game session; shared in real-time with contextual ad networks as defined in this section subject to their data retention policies |
| Customer support communications from parents | To resolve support inquiries and maintain records of parental requests | Deleted promptly after fulfillment of request, unless it is reasonably necessary to retain the record to resolve the support inquiry fully. In such circumstances, TapBlaze will retain such records until the purpose for retention no longer exists or for a maximum time period of up to one (1) year from the date of the communication. |
We use technical and contractual measures to limit our service providers and third parties with whom we share personal data from using such information for any other purpose. We work only with selected ad networks (defined in Ad Serving Technology section) that respect the tag-for-child-directed (TFCD) parameter—aka the ‘COPPA flag’—on a per-app or per-request basis for contextual advertising, so that interest-based advertising is switched off, and personal data collection is restricted. In addition, these ad networks are able to categorize and tag their ad creatives by age, so that the ads are appropriate content-wise.
Because we don’t collect or use the personal data of players under the age of 16 (except as set forth above), they are not able to make their personal data publicly available through our games.
If TapBlaze discovers that we have inadvertently gathered personal information from a child under 16 years of age, we will take reasonable measures to promptly delete such personal information from our records.
Please note that our customer support features are meant for players 16 years of age or older. If we receive a customer support inquiry from a player that is under the age of 16, we will delete all personal information (e.g., name, email, etc.) immediately after fulfilling the request.
We do not retain children’s personal data indefinitely.
If you are a parent or legal guardian of a child under the age of 16 who uses TapBlaze's services and have any questions or comments, please contact us at privacy@tapblaze.com. If you are a parent or guardian, you may review the information we have collected from your child or ask us to make no further use of, or delete, such information. If you believe that we might have any personal data from or about a child under the age of 16, please contact us here. We may need to verify your identity before implementing your request. If we need to verify your identity, we will only ask for the minimum information necessary to do so.
Please note that in-game advertising for users under the age of sixteen (16) are only CONTEXTUAL.
The third-party ad networks which may display contextual advertisements to users under the age sixteen (16) are listed in Appendix D.
4. Service Providers
4-1. Entrusted Service Providers
The service providers we may disclose your information with include:
| Entrusted Service Provider | Purpose | Data Retention |
|---|---|---|
| Zendesk | Customer support for players 16+ | 1 Year or until user’s request to delete, whichever is sooner. |
| Knownhost | Server partner to provide game services. | Until the user’s de-registration from the service. |
| Shopify | Physical merchandise e-commerce platform. | Until the user’s de-registration from the service. |
| Amazon Web Services (AWS) | Game content hosting | Until the user’s de-registration from the service. |
You can review the privacy policies for each of these entrusted service providers as follows:
- Zendesk: https://www.zendesk.com/company/privacy-and-data-protection/
- Knownhost: https://www.knownhost.com/privacy-policy
- AWS: https://aws.amazon.com/compliance/data-privacy-faq/
- Shopify: https://www.shopify.com/legal/privacy/customers
4-2. Third Party Account Data
Registration is not required in order to use or access our Services. However, if you are aged 16 or over, you may optionally use a third-party single sign-on (SSO) service to enjoy additional features.
Please note that, if you choose to use an SSO to access our Services, certain features of the Services may be able to connect to your social networking accounts to obtain additional information about you. In such cases, TapBlaze may be able to collect certain information from your social networking profile when the social networking site permits it, and when you consent to allow your social networking account to make that information available to TapBlaze.
The personal data we collect when you login via a third-party account (such as Apple, Google or Facebook) may depend on your privacy settings for that third-party account. We don’t control how such third parties collect, use and share your personal data. You should review the relevant third-party privacy policy for more information.
This information may include, but is not limited to:
- (i) Profile: We may collect your name, profile picture, gender, user ID, email address, country, language, time zone, the organizations and links on your profile page, the names and profile pictures of your “friends”, and other information you have included in your social networking account profile;
- (ii) Purchases: If you make a purchase within the Services through the relevant store, we may collect and maintain your purchase history and details, however, we do not receive your credit card number;
- (iii) Customer Service: We may collect emails, chat records, attachments and customer opinions for customer consultation, handling complaints and other business, delivering announcements, and performing customer support tasks;
- (iv) Other Automatically Collected Info: Device Identifiers. We may collect IP information for geolocation purposes, advertising ID, or other identifiers.
We may keep third party account data for a period of up to 2 years or until the user’s de-registration from the Services, or upon receiving a data deletion request from the user.
4-3. Third Party Data Collection and Use of End-User Information
When you use or connect to a TapBlaze website or download a TapBlaze mobile application by or through a third-party platform —including Facebook—you allow us to access and/or collect certain information from your Third Party Platform profile/account.
We will share some of the information we collect from you with vendors and other service providers who work with us to support the internal operations of our website and/or mobile application.
You can opt-out of third-party ad tracking and analytics by checking the privacy settings of your Android or iOS device and turning off “Allow Apps to Request to Track” or selecting "Limit Ad Tracking" (Apple iOS) or "Opt-out of Interest Based Ads" (Android). In addition, please ensure your game settings are set to "Data Opt Out". Your choice to opt out of third party ad tracking and analytics services does not limit our ability to email you or collect other information.
Third Parties Data Sources:
See the section on “Analytics and Attribution Technology” below.
4-4. Website Log Files and Cookies
Our website utilizes industry standard analytic packages which gather limited information on visitors to our website automatically, and stores this information in server log files. This information may include IP addresses, browser type, basic IP information, referring pages, operating system used and date/time stamps, device properties (model, service provider information, OS information, language and country information), device software platform and firmware, mobile phone carrier, general geolocation data, and game activity and achievements (scores, credits, access logs, improper usage record and fraud detection information). TapBlaze also collects other information as reasonably required by TapBlaze to enhance the Services and other TapBlaze products and services such as domain name and other statistical or technical information related to your device.
4-5. Ad Serving Technology
For certain of our applications that allow users under the age of sixteen (16), TapBlaze has implemented age gates to verify the age of players. When you download our game, we collect your age as indicated by you. We provide a separate experience for users under the age sixteen (16) through which we collect limited information and serve contextual advertising only. In that experience, there will be no profiling, targeted advertising, or geolocation tracking, and we use the limited information we do collect to support our internal operations.
Mobile games and applications that are not directed to children under the age of sixteen (16) (“General Apps”) may collect a unique device ID or advertising ID (Apple Identifier for Advertisers (“IDFA”) on Apple devices and Google Advertising Identity (“GAID”) on Android devices) and combine it with information about your location and online activities across different services to infer your interests and deliver targeted advertisements that are relevant to you. If you opt out of data collection and sharing in a game, you will receive contextual advertising only.
If you click on any of these advertisements, the advertisers may use cookies and other tracking technologies to collect data regarding advertisement performance, your interaction with such ads and your interests (which may include device and network information, unique identifiers, gender, age and geolocation). When you engage with our games via your mobile device, you may be able to limit targeted advertising through your device settings. Please see your device manufacturer’s instructions for more information.
Please also see the “Your Data Rights and Choices” section, below, for more information on other ways you may limit targeted advertising. Refer to Appendix D for a list of the advertising networks we have contracted with and their respective privacy policies.
4-6. Analytics and Attribution Technology
We use third-party analytics services in our games to collect and analyze usage information through cookies and similar tools; engage in auditing, research, or reporting; assist with fraud prevention; and provide certain features to you. To prevent us from using your information for analytics, you may contact us as set forth in the “Your Data Rights and Choices” section below.
To find users for some of our games, we use paid advertising. To track which ads lead to installs or in-app purchases, we partner with attribution providers.
Please see the “Your Data Rights and Choices” section, below, for information on ways you may limit analytics. Refer to Appendix D for a list of the analytics and attribution technology providers we have contracted with and their respective privacy policies.
5. Disclosure and Transfer of Your Information
TapBlaze may use third party service providers such as credit card processors, e-mail service providers, shipping agents, data analyzers and business intelligence providers. TapBlaze may disclose your information as necessary to these third parties so they can provide services for TapBlaze. TapBlaze is not liable for the acts and omissions of these third parties, except as required by law.
TapBlaze may hire agents and contractors to collect and process your information on our behalf. We require them to comply with our Privacy Policy and to use your information only for the purposes of providing services to us. They may not use your information for their own marketing.
TapBlaze may disclose your information to third parties as required by law enforcement or other government officials in connection with an investigation of fraud, intellectual property infringements, or other activity that is illegal or may expose you or TapBlaze to legal liability. TapBlaze may also disclose your information to third parties when TapBlaze has a reason to believe that a disclosure is necessary to address potential or actual injury or interference with TapBlaze’s rights, property, operations, users or others who may be harmed or may suffer loss or damage, or TapBlaze believes that such disclosure is necessary to protect TapBlaze’s rights, combat fraud and/or comply with a judicial proceeding, court order, or legal process served on TapBlaze.
5-1. International Data Transfer
Information we collect may be transferred to countries outside your home country for the purposes set out in this Privacy Policy. These countries, including but not limited to the United States may not provide the same level of data privacy protection as the European Union (EU), European Economic Area (EEA), United Kingdom (UK), or your home country. You hereby expressly consent to the transfer of your information to these countries for processing in accordance with this Privacy Policy. These transfers are essential to the provision of our Services and performance of the Terms of Service.
| Personal Data to be transferred overseas | Email Address |
|---|---|
| Country of Transfer | United States |
| Transfer Date/Method | From time to time through the network |
| Person to whom personal data is transferred | TAPBLAZE, LLC (privacy@tapblaze.com), ZenDesk, Inc. (privacy@zendesk.com) |
| Purpose | For game progress saving |
| Period for using and retaining personal data by the person who receives personal information | Game support and complaints and will be retained for 1 year from last game activity or until the user’s de-registration from the service |
TapBlaze may disclose and/or transfer your information, including your contact information, in connection with a proposed or actual merger, acquisition, transfer of control, distribution or sale of all, or components, of our business.
6. Your Data Rights and Choices
You have certain rights to make choices about how we collect, use, or share your personal data as described below:
(1) Marketing Communications:
You can unsubscribe from marketing emails we send to you by clicking the “unsubscribe” link they contain or by contacting us here. Please note that even though you may opt-out of receiving marketing-related communications from us, we may still send you important administrative and transactional messages.
(2) Rights Regarding Your Information:
Depending on where you live, you may have the right, in accordance with applicable privacy and data protection laws, to make requests related to your personal data. Specifically, you may have the right to ask us to:
- Inform you about the categories of personal data we collect or disclose about you; the categories of sources of such information; the business or commercial purpose for collecting your personal data; the categories of third parties with whom we disclose personal data; and, in certain states, like California, Minnesota, and Oregon, the specific third parties to whom we disclose personal information.
- Provide you access to and/or a copy of certain personal data we hold about you.
- Correct or update personal data we hold about you.
- Delete certain personal data we have about you.
- Provide you with information about the financial incentives that we offer to you, if any.
- Restrict or object to certain uses of your information.
- Opt you out of the processing of your personal data for purposes of profiling in furtherance of decisions that produce legal or similarly significant effects, if applicable.
Certain information may be exempt from such requests under applicable law. For example, we need certain information in order to provide the Services to you. We may also need to take reasonable steps to verify your identity before responding to a request, which may include, at a minimum, depending on the sensitivity of the information you are requesting and the type of request you are making, verifying your email address. If we are unable to verify you, we may be unable to respond to your requests.
To exercise any of these rights, you can email us at privacy@tapblaze.com, visit our website here and complete the webform, or use the support option in our games to exercise your rights. See also Appendix A (for users in the U.S.) and Appendix B (for users in the EEA and UK).
You may be able to designate an authorized agent to make requests on your behalf. In order for an authorized agent to be verified, you must provide the authorized agent with signed, written permission to make such requests or a power of attorney. We may also follow up with you to verify your identity before processing the authorized agent’s request.
Depending on applicable law, you may have the right to appeal our decision to deny your request, if applicable. We will provide information about how to exercise that right in our response denying the request. You also have the right to lodge a complaint with a supervisory authority.
(3) Notice of Right to Opt Out of Sales of Personal Information and Processing/Sharing of Personal Information for Targeted Advertising Purposes:
Depending on where you live, you may also have the right to opt out of “sales” of your information and the “sharing” of your information for targeted advertising.
As explained in the “Disclosure and Transfer of Your Information” section above, we sometimes disclose information to unaffiliated third parties we collaborate with or that provide offers that we think may be of value to you. We also provide information to third-party advertising providers for targeted advertising purposes or use analytics partners to assist us in analyzing use of our Services and our user/customer base. Under certain laws, such disclosures may be considered a “sale” of personal information or the “sharing” of personal information for targeted advertising purposes.
If you would like to opt out of the disclosure of your personal information for purposes that could be considered “sales” for those third parties' own commercial purposes, or “sharing” for purposes of targeted advertising, please send an email to privacy@tapblaze.com. Note that you will need to opt out on each device you use to access the Services.
For residents in the USA and EEA/UK, please find further information in Appendix A and Appendix B, respectively.
7. Data Security and Integrity
The security, integrity, and confidentiality of your information are important to us. We have implemented reasonable physical, technical, and administrative security measures that are designed to protect your information from unauthorized access, disclosure, use and modification. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.
8. Data Retention
We will retain your information for the length of time needed to fulfill the purposes outlined in this Privacy Policy, usually no more than two years, unless a longer retention period is required for the establishment, exercise, or defense of legal claims, or for legitimate business purposes, or as provided by law. We set out more specific time frames for deletion in the chart below and in our written children’s data retention policy in Section 3. We take reasonable steps intended to implement technical, administrative, and physical security measures that are designed to protect your information from unauthorized access, disclosure, use and modification. Please be aware though that, despite our best efforts, no security measures are perfect or impenetrable.
We retain your data for as long as your account is active or as needed to provide you the Services. We will, for example, periodically de-identify unused game accounts and we regularly review and de-identify unnecessary data. We may keep idle information and third party data for a period of up to 2 years or until your de-registration from the Service, or the termination of entrustment agreement with the service provider. For example, we keep the following types of information as described below:
| Information | Purpose | Data Retention |
|---|---|---|
| Email Address | Game progress saving for players 16+ | 2 years from last activity or until user request to de-register. |
| Consumer support or complaints | Support for game operations for players 16+ | 2 years or until user request to de-register. |
| Purchase information | Provide the product or service | 2 years or until user request to de-register. |
| Complaints | Regulatory compliance | 2 years from date of complaint |
We may retain this personal data for up to 2 years or until the user’s de-registration from the Service. In addition, non-personal data may be kept up to a period of 2 years or until the user’s de-registration from the Service.
Please contact us at privacy@tapblaze.com with your TapBlaze ID and we will also delete any data on our servers. We will complete your removal request in 30 business days unless we are required to retain it for the purposes listed above.
You can also use our data deletion form here.
Apple Game Center: If you play one of our games on Apple Game Center and want to delete your Game Center data, please go to your device settings > your name > iCloud>manage storage and click the games you want to delete.
Google Play Games: If you play one of our games on Google Play and want to delete your Play Games profile and data, please follow the instructions here.
For users in South Korea, please refer to Appendix C for destruction procedures and methods.
9. Third-Party Links
Our website and apps may contain links to other sites or apps that we do not control. Please be aware of this when you click on any such links; we are not responsible for the privacy practices and/or policies of any website or app other than our own. Consequently, we strongly suggest that you review the privacy policy of every website or app you visit, whether or not they are linked to by our own site or app.
10. Changes to this Privacy Policy
We may revise this Privacy Policy at any time and we will update this Privacy Policy with any revisions. If TapBlaze makes material changes to this Privacy Policy or its privacy and data security practices, TapBlaze will post a notice on TapBlaze’s website along with the updated Privacy Policy as well as add an indicator on the link to the Privacy Policy inside the app. By continuing to access or use the Services after those changes become effective, you acknowledge and accept that your data will be handled in accordance with the revised Privacy Policy.
11. How to Contact Us
If you have any questions or concerns regarding this privacy policy, or you wish to contact us, you may do so here or at the following address: TapBlaze Legal Department 11901 Santa Monica Blvd STE 507 Los Angeles, CA 90025
As noted above, TapBlaze is a licensee of ESRB’s Privacy Certified Program. If you believe we have not responded to your privacy-related inquiry or your inquiry has not been satisfactorily addressed, please contact ESRB Privacy Certified at https://www.esrb.org/privacy/contact or privacy@esrb.org.
Appendix A – U.S. Residents
Note: The following additional information applies to you only if you reside in the U.S.:
Please contact privacy@tapblaze.com with any questions.
NOTICE FOR U.S. RESIDENTS OUTSIDE OF CALIFORNIA
If you reside in certain states, including Colorado, Connecticut, Delaware, Indiana, Iowa, Kentucky, Maryland, Minnesota, Montana, Nebraska, New Hampshire, New Jersey, Oregon, Rhode Island, Tennessee, Texas, Utah or Virginia, you may have, or you may soon have, the following rights under the privacy laws of your state, subject to the conditions under applicable laws:
- * To confirm whether or not we collect your personal information and obtain copies of it (in some cases, in a portable format);
- * To correct inaccuracies in the personal information we hold about you, taking into account the nature of the personal information and the purposes for which we use it;
- * To delete personal information that we hold about you;
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* To opt out of our use of your personal information for the purposes of targeted advertising.
Our websites do not collect analytics or any personal information and therefore do not respond to opt-out preference signals communicated via the Global Privacy Control. Further, your use of our websites is not tied to your use of our games. You must opt out of each game individually. Opting out of targeted ads does not mean that you will no longer see ads because we may still deliver contextual ads to you.
-
* To opt out of the sale of your personal data. We share your personal information with third
parties for targeted advertising purposes, which some states may consider “selling” of personal
information. You can opt out by:
- (i) Emailing us at privacy@tapblaze.com;
- (ii) Visiting our website and completing the webform here;
- (iii) Using the Data Opt Out option in our games.
- * To opt out of profiling in furtherance of decisions that produce legal or similarly significant effects concerning you. We do not engage in such profiling.
- * If you reside in certain states, like California, Minnesota, and Oregon, you may have the right to request from us a list of the specific third parties, other than individuals, to whom we have disclosed your personal data or any personal data.
You may submit a request to exercise your rights by contacting us at privacy@tapblaze.com. If we decline to take action on a request exercising one of your rights set forth above, you may have the right to appeal our decision. In these cases, we will notify you providing our reasons for denying the request and instructions for how you can appeal the decision.
NOTICE FOR CALIFORNIA RESIDENTS
How We Collect and Use Your Personal InformationThis section provides additional details on the types of personal information we collect from users of our Services, our purposes for doing so, and the categories of other parties to whom we have disclosed personal information over the past 12 months. This chart provides details required by the California Consumer Privacy Act as well as by data privacy laws in other U.S. states.
| Category of Information Collected | Personal Information | Purposes of Use | Types of third parties with whom we share information for business operations |
|---|---|---|---|
| Identifiers | Name, email address, unique user ID, IP address, device IDs, hardware or operating system based identifiers, identifiers we assign to your account, and other similar identifiers (collected from your device). | We use this information to deliver our Services and related communications, such as newsletters, deliver relevant third-party advertisements, provide customer service to users, improve our Services, job applications, and provide troubleshooting, such as addressing and remediating technical issues and bugs. | Affiliates and subsidiaries; Vendors and service providers; Ad networks and advertising partners; Entities for legal and security purposes; Entities for sales or transfer of business or assets; Others with your consent |
| Internet or other electronic network activity information | Information on your activity in our games (for example, your game progress or your interactions with in-game ads), Internet, gaming or other electronic network activity information – such as information regarding an individual’s interaction with an advertisement (collected from your device) | We use this information to save your game progress and for TapBlaze’s operations and analytics. | Affiliates and subsidiaries; Vendors and service providers; Ad networks and advertising partners; Entities for legal and security purposes; Entities for sales or transfer of business or assets; Others with your consent |
| Location information |
Your coarse location (e.g., country, state, or city) determined from your IP address. Advertising networks may use your IP address to approximate your location for relevant ads. No precise geolocation. |
Deliver more relevant advertisements. |
Affiliates and subsidiaries; Vendors and service providers; Ad networks and advertising partners; Entities for legal and security purposes; Entities for sales or transfer of business or assets; Others with your consent |
| Log in information | Username and password, including third-party platform account information. | Allow users to access Services, including Cloud Save for logging into games on multiple devices. |
Affiliates and subsidiaries; Vendors and service providers; Entities for legal and security purposes; Entities for sales or transfer of business or assets; Others with your consent |
| Commercial information | Zip or postal code, virtual items or currency in Games, transaction amounts, and purchase history. | Collect payment and maintain transaction history. |
Affiliates and subsidiaries; Vendors and service providers; Ad networks and advertising partners; Entities for legal and security purposes; Entities for sales or transfer of business or assets; Others with your consent |
| Customer service communications | Content of your customer service communications. | Provide requested support. |
Affiliates and subsidiaries; Vendors and service providers; Entities for legal and security purposes; Entities for sales or transfer of business or assets; Others with your consent |
| Other communications | Information from game reviews, surveys, or communications on third-party platforms like Facebook, Twitter, or Discord (e.g., likes, comments, replies). | Depends on the type/content of the communication; e.g., posting your review for others to see. |
Affiliates and subsidiaries; Vendors and service providers; Ad networks and advertising partners; Entities for legal and security purposes; Entities for sales or transfer of business or assets; Others with your consent |
| Inferences | Inferences drawn from other information in this chart to create a profile about you. | Understand user preferences and behavior. |
Affiliates and subsidiaries; Vendors and service providers; Ad networks and advertising partners; Entities for legal and security purposes; Entities for sales or transfer of business or assets; Others with your consent |
We may additionally use this information for the following business purposes specified in the CCPA:
- * Auditing related to an interaction with you and concurrent transactions;
- * To find and prevent fraud and abuse, and respond to trust and safety issues that may arise;
- * Debugging to identify and repair errors in our Services;
- * Performing our Services;
- * Internal research for technological development and demonstration; or
- * Activities to verify or maintain the quality or safety of our Services, and to improve, upgrade, or enhance our Services;
- * For compliance purposes, including enforcing our TOS or other legal rights, or as may be required by applicable laws and regulations or requested by any judicial process or governmental agency;
- * We commit to maintaining and using de-identified information in de-identified form and not to attempt to re-identify the information, except for the purpose of determining whether our de-identification processes satisfy applicable legal requirements.
We do not sell personal information in the traditional sense of exchanging it for money, but we do disclose certain limited categories of information to third parties for targeted advertising purposes, which is considered “selling” and “sharing” personal information under the CCPA. These limited categories of information include:
- * Unique and online identifiers – IP address, device IDs, or other similar identifiers (collected from your device);
- * Internet, gaming, or other electronic network activity information – such as browsing history, search history, and information regarding an individual’s interaction with an internet website, application, or advertisement (collected from your device); and
- * Location information – for example, if you access our games on your mobile device our advertisers may derive information about location from your IP address.
We may disclose or permit collection of this information to/by recipients such as ad networks and other advertising partners to achieve these business purposes. This means that we may disclose the categories of personal information listed above for a business purpose.
Your Choices Regarding “Sharing” and “Selling”:You have the right to opt out of our selling and sharing of your personal information. To opt out of the disclosure of your personal information for these purposes within a game, click the Data Opt Out option within the specific game settings menu you are using (you need to repeat this choice for each game) and follow the prompts. You may also exercise your opt-out rights by contacting privacy@tapblaze.com.
Incentive ProgramsOur games may offer opportunities to receive certain services or benefits such as discounts or free or extended services (such as bonus game time or additional credits), which may require the provision, selling or sharing of personal information (each, an “Incentive Program”). When you participate in an Incentive Program, you agree to the terms of that Incentive Program, and may revoke your participation via the means we offer via the particular Incentive Program (e.g., by opting out of emails or terminating your account in our Services). To the extent we can determine the value of your information, we consider the value to you (and costs to us) of providing you with a discount or other service, as compared to the value to us in an opportunity to gain a loyal, or even more loyal, customer; we seek to reasonably relate the benefits to you to the costs to us.
Sensitive Personal InformationThe CCPA also allows you to limit our use or disclosure of your “sensitive personal information” (as defined in the CCPA) if your sensitive personal information is used for certain purposes. In the limited circumstances that we process sensitive personal information as defined in the CCPA (such as usernames in combination with passwords), we do not use or disclose it other than for disclosed and permitted business purposes for which there is not a right to limit under the CCPA.
How to Exercise Your RightsIf you are a California resident seeking to exercise your CCPA rights, please (i) email us at privacy@tapblaze.com, (ii) visit our website here and complete the webform, or (iii) use the support option in our games to contact us to exercise your rights under the CCPA. Please follow these instructions when contacting us for CCPA:
- Tell us which game and which right(s) you wish to exercise. Under CCPA, you have the right to "Access your personal information", "Request deletion of your personal information", "Obtain additional details regarding TapBlaze's information practices."
- We may ask you to provide additional personal information so that we can properly identify you in our dataset and to track compliance with your opt-out request. We will only use personal information provided in an opt-out request to review and comply with the request. If you choose not to provide this information, we may only be able to process your request to the extent we are able to identify you in our data systems and authenticate you as authorized to receive the information.
Retention of Your Personal Information. Please see the “Data Retention” section above.
Appendix B – EEA and UK Users
Note: The following additional information applies to you only if you are in the European Economic Area (“EEA”) or the United Kingdom (“UK”):
CONTACTFor the purposes of EEA and UK data protection law, TapBlaze, LLC. is the data controller. We are a company registered at 11901 Santa Monica Blvd STE 507, Los Angeles, CA USA.
PURPOSES AND LEGAL BASIS OF PROCESSINGMore information about the legal basis of processing in EEA law is set out in the table below:
| Type of Information | Purpose of Processing | Legal Basis for Processing |
|---|---|---|
| Information you provide: | ||
| Name, email, and log-in details | To process, maintain and service your accounts. To communicate with you. | Contract |
| Purchase and payment information | To fulfill orders. | Contract |
| Advertising and marketing information | To serve you with, or send you, advertising or marketing. | Consent |
| Reviews and responses to surveys | To analyze and improve our product. | Legitimate interests (to offer a successful product) |
| Other information (e.g., email, communications with you, service ID) | To communicate with you, such as to send newsletters or assist with service requests. | Legitimate interests (to offer a successful product) |
| Information we receive from other sources: | ||
| From other people | To fulfill orders. | Contract |
| From other sites | To provide you with a personalized online experience. | Legitimate interests (to offer a successful product) |
| Information we collect automatically: | ||
| Technical information | To improve and optimize our Games. | Legitimate interests (to improve our Games) |
We will use any of the above information to detect, investigate and prevent fraud, misuse of our services, and other illegal activities, and protect our and others’ rights and properties as well as to respond to court orders, lawsuits, subpoenas, and government requests, on the legal basis of compliance with applicable law. You are not legally required to provide personal information to us but we cannot provide our Services without receiving some personal information from you.
RIGHTSUsers in the EEA and UK have rights in relation to the personal information. Some of these only apply in certain circumstances. We have described these situations below, as well as how you can exercise your rights. To exercise any of your rights, please email privacy@tapblaze.com.
- * Access: to enquire about and access personal data held by TapBlaze and details about how we use it and who we share it with;
- * Portability: in certain circumstances, you have the right to receive or ask us to provide your personal data to a third party in a structured, commonly used and machine-readable format;
- * Correction: to correct any personal data held about you that is inaccurate and have incomplete data completed;
- * Erasure: that we erase your personal data in certain circumstances;
- * Restriction of Processing to Storage Only: to require us to stop processing the personal data we hold about you other than for storage purposes in certain circumstances;
- * Objection: in certain circumstances, the right to restrict or object to our processing of your personal data. You also have the right to object to marketing based on profiling;
- * Withdrawing Consent: You can withdraw your consent at any time by (i) emailing us at privacy@tapblaze.com, (ii) visit our website here and complete the webform, or (iii) use the Data Opt Out option in our games;
- * Complaints: if you wish to make a complaint about how we process your information, please email privacy@tapblaze.com and we will deal with your request as soon as possible. This is without prejudice to your right to launch a claim with your local data protection authority.
Appendix C – South Korea Users
Note for users in South Korea: The procedure and method of personal information destruction for users located in South Korea are as follows:
- * Destruction procedure: The Company selects the personal information for which the reason for destruction occurred, and destroys the personal information with the approval of the person in charge of personal information protection.
- * Destruction method: The company destroys personal information stored in the form of electronic files so that the record cannot be reproduced, and in the case of other records, printed materials, writing, or recording devices, it is destroyed by crushing or incineration with a shredder.
Appendix D – Third-Party Advertising Networks and Analytics and Attribution Technology Providers
Our games collect analytics data to help us understand how they are used and improve them. Depending on your age group and privacy preferences, our games may also serve contextual and targeted advertising. As described in our “Policy Regarding Children” section, we provide a separate experience for younger users that limits advertising to contextual ads. The chart below lists the third-party advertising networks and analytics and advertising technology providers that may collect user information across our Services, along with links to their privacy policies.
This privacy policy was last updated on July 8th, 2026